We’re excited to present this proposal for a collaboration between Utah Tourism and ASCEND Television (ASCEND) — designed to showcase Utah as the ultimate year-round destination for adventure and outdoor experiences to our extensive audience of travelers and adventure enthusiasts across the U.S., Canada, and worldwide.

Our vision is to showcase the region through the eyes of a local hero or professional athlete — capturing its legendary landscapes, diverse activities, and vibrant culture, while highlighting the deep personal connections that make it truly special.

This project proposal is built as a genuine partnership, delivering cinematic, high-impact content and exceptional value to our destination collaborators. Deliverables include:

• Production and distribution of one episode of ASCEND filmed in Utah

• National broadcast on Outside TV in the U.S. market, with a minimum audience of 528,000 viewers per episode

• Option for integrated advertising with call to action messaging, reaching 1.9 million outdoor enthusiasts per month.

• Creation of social media clips and promotional content

• Delivery of all raw footage for license-free use to all involved partners

Below you can find a detailed proposal for this project with more details on cost, deliverables and audience.

To the right you can find two sample episodes from Utah that aired on Outside TV this past year. In addition, you can find more details on who we are and access to all 6 seasons of ASCEND Television by clicking the button on the the right hand side.