We're excited to present a partnership between Destination Ontario and ASCEND Television, designed to position Ontario as a premier destination for adventure travelers, outdoor enthusiasts, and experiential travelers across North America and around the world.

WHY ASCEND TELEVISION

• Compelling storytelling led by local guides, athletes, adventurers, and personalities that inspire audiences to travel

• Cinematic, premium quality production captured in 4K, 6K, and 8K resolution

• Organic integration of destination messaging within authentic editorial storytelling

• Ability to combine premium content creation and integrated advertising within a single campaign

• Strong distribution across the U.S. market on Outside TV, reaching over 1.9 million viewers per month, alongside additional reach across 23 countries worldwide

• Proven reputation for high production value, professionalism, and efficient execution in outdoor and wilderness environments

This proposal is built as a true partnership, delivering cinematic, high impact content and exceptional long term marketing value for Destination Ontario.

DELIVERABLES INCLUDE:

• Production and distribution of one or more ASCEND Television episodes featuring Ontario. Episode concepts, itineraries, featured destinations, and storytelling will be developed collaboratively with Destination Ontario, showcasing the province's world class outdoor adventures, paddling, hiking, cycling, climbing, fishing, vibrant communities, and authentic local stories.

• National broadcast on Outside TV in the U.S. market, with per episode viewership typically ranging between 800,000 and 1.3 million viewers, in addition to broad distribution across on demand platforms in 23 countries.

• Optional integrated advertising with destination focused call to action messaging, reaching 1.9 million outdoor enthusiasts and active travelers each month.

• Production and delivery of social media content.

• Delivery of all raw footage, license free for future tourism marketing and promotional use.

Click the button below to review the detailed proposal, including costs, deliverables, audience demographics, and partnership opportunities.

To the right, you can view example episodes of ASCEND Television, showcasing the cinematic storytelling, production quality, and authentic adventure experiences that define our series.