We’re excited to share this proposal for a collaboration between Travel Nevada and ASCEND Television (ASCEND) — designed to showcase Nevada as a premier year-round destination for adventure and outdoor experiences. Through cinematic storytelling and high-impact visuals, our goal is to inspire our extensive audience of travelers and outdoor enthusiasts worldwide to discover everything Nevada has to offer.

Our vision is to highlight Nevada through the eyes of local and professional athletes, immersing viewers in two distinct episodes that showcase the state’s incredible diversity:

• Winter Episode — Capturing the world-class skiing and legendary terrain of Ruby Mountains heli-skiing and/or North Tahoe’s renowned ski resorts.

• Summer Episode — Showcasing the breathtaking beauty and endless adventure of Great Basin National Park, from alpine peaks and caves to stargazing under some of the clearest skies in North America.

Alongside these iconic landscapes and activities, we’ll highlight Nevada’s vibrant culture and the authentic personal connections that make it truly unique.

This project is built as a genuine partnership, delivering cinematic, high-impact content and exceptional value to Travel Nevada. Deliverables include:

• Production and distribution of two dedicated ASCEND episodes filmed in Nevada (Winter + Summer)

• National broadcast on Outside TV in the U.S., with a minimum audience of 528,000 viewers per episode

• Integrated advertising opportunities with call-to-action messaging, reaching 1.9 million outdoor enthusiasts per month

• Creation of social media clips and promotional content

• Delivery of all raw footage for license-free use by Travel Nevada and its partners

Below, you’ll find a detailed proposal outlining costs, deliverables, and production logistics. To the right, we’ve included sample episodes currently airing on Outside TV, along with more information about ASCEND and a link to all six seasons of the series.