We’re excited to present a partnership between Lucerne Tourism and ASCEND Television, designed to position the region as a must-visit destination for adventure travelers across North America and international markets.

Each ASCEND episode tells the story of a destination through the perspective of a local hero or professional athlete, offering an authentic and inspiring journey into the landscapes, outdoor experiences, and culture that define the region. Through cinematic storytelling and immersive adventure, we aim to showcase not just where to go, but why the Lucerne region leaves such a lasting impression on those who experience it.

This project proposal is built as a genuine partnership, delivering cinematic, high-impact content and exceptional value to our destination collaborators. Deliverables include:

Production and distribution of one or more episodes of ASCEND filmed in the Lucerne region. Locations and activities will be planned in collaboration with Lucerne Tourism.

National broadcast on Outside TV in the U.S. market, with a minimum audience of 528,000 viewers per episode.

Option for integrated advertising with call-to-action messaging, reaching 1.9 million outdoor enthusiasts per month.

Creation of social media clips and promotional content.

Delivery of all raw footage for license-free use to all involved partners.

Click the button below to find the detailed proposal for this project, including more details on cost, deliverables, and audience.

To the right, you can find two summer episodes of our show. In addition, you can learn more about who we are and access all seven seasons of ASCEND Television by clicking the button on the right-hand side.