We're excited to present a partnership between Visit Iceland and ASCEND Television, designed to position Iceland as a must visit destination for adventure travelers, outdoor enthusiasts, and culturally curious visitors across North America and around the world.

WHY ASCEND TELEVISION

• Compelling storytelling led by local voices, guides, athletes, and personalities that inspire audiences to travel

• Cinematic, premium quality production captured in 4K, 6K, and 8K resolution

• Organic integration of destination marketing and PR messaging within authentic editorial storytelling

• Ability to combine premium content creation and integrated advertising within a single campaign

• Strong distribution across the U.S. market on Outside TV, reaching over 1.9 million viewers per month, alongside additional reach across 23 countries worldwide

• Proven reputation for high production value, professionalism, and efficient execution in remote and challenging environments

This proposal is built as a true partnership, delivering cinematic, high impact content and exceptional value for Iceland's tourism industry.

DELIVERABLES INCLUDE:

• Production and distribution of two ASCEND Television episodes featuring Iceland. Locations, itineraries, and experiences will be developed in collaboration with Visit Iceland and regional partners, highlighting the country's extraordinary landscapes, culture, sustainability initiatives, outdoor adventures, and local communities.

• National broadcast on Outside TV in the U.S. market, with per episode viewership typically ranging between 800,000 and 1.3 million viewers, in addition to broad distribution across on demand platforms in 23 countries.

• Optional integrated advertising with destination focused call to action messaging, reaching 1.9 million outdoor enthusiasts and active travelers each month.

• Creation and delivery of social media clips and promotional content.

• Delivery of all raw footage for royalty free tourism marketing use.

Click the button below to review the detailed proposal, including costs, deliverables, audience demographics, and partnership opportunities.

To the right, you can view recent episodes of ASCEND Television, including a previous collaboration with Annie Ford as she pursued a world record challenge in Queenstown, New Zealand. This episode alone have received almost 1.4 millions views to date. The episode also provides a strong example of Annie's storytelling style and the production quality we envision bringing to Iceland.