We’re excited to share this proposal exploring the potential for a collaboration between Visit Iceland and ASCEND Television (ASCEND) — positioning Iceland as the ultimate winter destination for our massive North American audience of skiers, snowboarders, and adventurers.

Our vision is to showcase the area through the eyes of a local or professional athlete, capturing the legendary scenery, world-class skiing, vibrant culture and of course some Northern lights magic — all while weaving in the deep personal connections that make these places truly special.

We’re open to discussing the types of adventures and activities that should be featured in this episode. That said, we would love to create a winter-focused episode in Iceland — highlighting skiing alongside a range of other unique winter experiences that showcase the country’s landscapes, culture, and spirit of adventure.

This project proposal is built as a genuine partnership, delivering cinematic, high-impact content and exceptional value to our destination collaborators. Deliverables include:

• Production and distribution of one or more full ASCEND episodes filmed in Iceland

• National broadcast on Outside TV in the U.S. market, with a minimum audience of 528,000 viewers per episode

• Option for integrated advertising with call to action messaging, reaching 1.9 million outdoor enthusiasts per month.

• Creation of social media clips and promotional content

• Delivery of all raw footage for license-free use to Visit Iceland and all collaborating partners

To the right you can find two sample episodes currently airing on Outside TV as well as more detailed info on our audience demographic as well as access to all 6 seasons of ASCEND on Outside TV.