Hello Destination BC,

We’re excited to share this proposal exploring the potential for a multi-episode collaboration between Destination BC and ASCEND Television (ASCEND) — positioning British Columbia as the ultimate winter destination for our massive North American audience of skiers, snowboarders, and mountain adventurers.

Our vision is to showcase BC through the eyes of local or professional athletes, capturing its legendary powder, world-class resorts, diverse winter activities, and vibrant mountain culture — while weaving in the deep personal connections that make these places truly special.

This project proposal is built as a genuine partnership, delivering cinematic, high-impact content and exceptional value to our destination collaborators. Deliverables include:

• Production and distribution of one or more full ASCEND episodes filmed in British Columbia.

• National broadcast on Outside TV in the U.S. market, with a minimum audience of 528,000 viewers per episode

• Option for integrated advertising with call to action messaging, reaching 1.9 million outdoor enthusiasts per month.

• Creation of social media clips and promotional content

• Delivery of all raw footage for license-free use to Destination BC

Please use the link below to view our full proposal, including information on our audience, reach, and distribution. To the right you can find two sample episodes from BC that aired on Outside TV this past winter.