Screenshot 2024-09-23 at 8.46.46 AM.png

We’re excited to present a partnership between Cortina Marketing and ASCEND Television, designed to position Cortina as a must visit destination for adventure travelers, outdoor enthusiasts, and culturally curious visitors across North America and around the world.

WHY ASCEND TELEVISION

• Compelling storytelling led by local voices, athletes, adventurers, and personalities who inspire audiences to travel

• Cinematic, premium quality production captured in 4K, 6K, and 8K resolution

• Authentic integration of destination marketing and PR messaging within engaging editorial storytelling

• Ability to combine premium content creation and integrated advertising within a single campaign

• Strong distribution across the U.S. market through Outside TV, reaching more than 1.9 million viewers per month, alongside additional distribution in 23 countries worldwide

• Proven reputation for high production value, professionalism, and efficient execution in alpine and mountain environments

This proposal is built as a true partnership, delivering cinematic, high impact content and exceptional value for Cortina’s tourism industry.

DELIVERABLES INCLUDE

• Production and distribution of one full ASCEND Television episode featuring Cortina. Locations, itineraries, and experiences will be developed in collaboration with Cortina Marketing, showcasing the destination’s iconic Dolomite landscapes, outdoor adventures, mountain culture, local traditions, and summer season experiences.

• National broadcast on Outside TV in the U.S. market, with per episode viewership typically ranging between 800,000 and 1.3 million viewers, in addition to broad distribution across on demand platforms in 23 countries.

• Optional integrated advertising with destination focused call to action messaging, reaching more than 1.9 million outdoor enthusiasts and active travelers each month.

• Creation and delivery of social media clips and promotional content.

• Delivery of all raw footage, license free for use in future marketing and promotional initiatives.

Click the button below to review the detailed proposal, including costs, deliverables, audience demographics, and partnership opportunities.

ASCEND Season 4-EP06: Peaks (Val Gardena, Italy)

ASCEND Season 6-EP02: High Velocity (Chamonix, France)