We’re excited to share this proposal exploring the potential for a collaboration between Åre Destination and ASCEND Television (ASCEND) — positioning Åre as the ultimate winter destination for our massive North American audience of skiers, snowboarders, and adventurers.

Our vision is to showcase Åre through the eyes of a local or professional athlete, capturing its legendary scenery, world-class skiing, and vibrant culture — while weaving in the personal stories and connections that make the destination truly special. Our ultimate goal is to inspire our audience to experience Åre for themselves, and we have a proven track record of producing content that drives real travel interest and engagement.

This project proposal is built as a genuine partnership, delivering cinematic, high-impact content and exceptional value to our destination collaborators. Deliverables include:

• Production and distribution of one or more full ASCEND episodes filmed in Åre and surrounding area

• National broadcast on Outside TV in the U.S. market, with a minimum audience of 528,000 viewers per episode

• Option for integrated advertising with call to action messaging, reaching 1.9 million outdoor enthusiasts per month.

• Creation of social media clips and promotional content

• Delivery of all raw footage for license-free use to all collaborating partners

To help offset some of our production costs we are looking for $7000 USD. This includes all deliverables listed above and the episode is fully turnkey.

To the right you can find two sample episodes currently airing on Outside TV as well as more detailed info on our audience demographic as well as access to all 6 seasons of ASCEND on Outside TV.